Learning Goal: I’m working on a marketing discussion question and need an explanation and answer to help me learn.
Conduct an environmental trend analysis (PESTEL). That is, discuss the political, economic, social, technological, environmental and legal/regulatory opportunities and threats that are part of the company’s macroenvironment. While different industries may have more issues under one factor versus another (e.g., if your industry is related to education or health you may have a heavy Political focus; if your industry is in insurance or tourism you may find you have a heavy Environmental focus, etc.), do be sure to mention at least one relevant point for every environmental factor.
My group chose Canada goose as a company, so like would be a bit more of a focus on textile stuff.
– Thoroughly discusses pertinent opportunities and threats in the company’s macroenvironment.
– Discusses opportunities and threats in the company’s macroenvironment and identifies key factors and issues that affect the company.