ecom 322 part 1 bocha I want an explanation with a mind map design with text explanation

Learning Goal: I’m working on a marketing question and need support to help me learn.

A fake company called Bella

It means beautiful woman

Women’s products

cts1.Define your social media marketing goals (based on launching a new Product and Mobile App campaigns) [1.5 marks]

• Based on the finding from your social media audit, write the goals and strategies section of your SMMP.
• How are you going to get people to engage with your business on social media?

• Research your target audience [1.5 mark]
• Develop your social media brand/business standards [3.5 marks]

• Research to determine the target audience of your business.
• Create three marketing personas that represent the organization’s target audience.
• Which platforms might best help you achieve your goals? [Select at least 4 platforms].

• Establish your business voice and tone and figure out how to speak with your target audience.
• What’s your business’s personality? Try to pick out 2 or 3 traits that define your style, and list 2 or 3 that your style is not.
• Write a clear and detailed description of your brand/ business posting guidelines.
• What logos, positioning, and sizing will you use?
• What fonts and colors will you use?
• What is your company’s communication strategy when responding to your targeted audience and competitors? (How will your brand/ business respond to public complaints, competitors, and questions from followers?)