Marketing Question

Learning Goal: I’m working on a marketing question and need an explanation and answer to help me learn.

Case Questions

1.How is J.C. Penney using mood to influence consumers’ affective attitudes?

2.By withholding the sponsor’s name until the end of its commercials, J.C. Penney adds a sense of mystery to its ads. Do you think this is a good approach for a retailer to take? Explain your answer by using consumer behavior concepts from this chapter.

3.How is Wal-Mart seeking to influence consumers’ cognitive and affective attitudes with its new ads and new slogan “Save Money. Live Better”?

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