Customer Journey Map and Analysis

1. Describe the company or industry that needs innovation and why you think so.
2. Describe the ideal or average customer.
3. Describe what they value with regard to the product or service offered by the organization.
4. What primary needs are addressed by the product or service?
5. Create two Customer Journey Maps. You can use any software to create your journey maps, or if you want to sketch out your idea, take a picture of it and submit it with the rest of your assignment.
6. What did you learn from the Customer Journey Maps?

Use these two frameworks to help you think through the journey maps. Remember, the focus is on the customer experience. Note how it has been customized.