Deliverable 03 – Branding Strategy
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Assignment Content
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Competency
Assess branding strategies for achieving marketing goals.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is in the Details & Information pane.
Scenario
You are the brand manager for a large brand, Truly Foods. Your company has just acquired a smaller food brand called Smart Foods. Your boss told you that a new strategy needs to be created for the Smart Foods brand line, since there’s already a brand awareness presence and a loyal consumer base. Truly Foods wants to continue to keep the Smart Foods brand strategy separate.
Instructions
Write a 2-page memo with section headers to your boss that does the following:
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- Describe the new branding strategy for the Smart Foods.
- Justify the importance of using the umbrella branding strategy.
- Give 2 advantages and 2 disadvantages of using the umbrella strategy.
- Discuss the importance of maintaining consistent branding strategies for Smart Foods.
- Discuss how this new branding strategy meets the marketing goals for Truly Foods.
Resources
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- For help writing memos, click on the Memo tab in the Business Writing Guide.
- Library databases are located in the Resources tab of this course under the Search E-Resources and Articles link.
- Business Source Complete via EBSCO
- Business via ProQuest
- Ebooks and Academic Ebooks via EBSCO
- Ebook Central via ProQuest
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MAR5819CBE Section 01CBE Marketing Strategy (11 Weeks) – CBE Online Course – 2022 Summer Quarter
Deliverable 03 – Branding Strategy
Deliverable 03 – Branding Strategy
Rubric Details
- Grade for Deliverable 3
100% of total grade
A – 4 – Mastery
4
B – 3 – Proficiency
3
C – 2 – Competence
2
F – 1 – No Pass
1
I – 0 – Not Submitted
0