Deliverable 03 – Branding Strategy

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Assignment Content

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Assess branding strategies for achieving marketing goals.


Student Success Criteria

View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is in the Details & Information pane.



You are the brand manager for a large brand, Truly Foods. Your company has just acquired a smaller food brand called Smart Foods. Your boss told you that a new strategy needs to be created for the Smart Foods brand line, since there’s already a brand awareness presence and a loyal consumer base. Truly Foods wants to continue to keep the Smart Foods brand strategy separate.



Write a 2-page memo with section headers to your boss that does the following:

    • Describe the new branding strategy for the Smart Foods.
    • Justify the importance of using the umbrella branding strategy.
    • Give 2 advantages and 2 disadvantages of using the umbrella strategy.
    • Discuss the importance of maintaining consistent branding strategies for Smart Foods.
    • Discuss how this new branding strategy meets the marketing goals for Truly Foods.




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MAR5819CBE Section 01CBE Marketing Strategy (11 Weeks) – CBE Online Course – 2022 Summer Quarter

Deliverable 03 – Branding Strategy

Deliverable 03 – Branding Strategy

Rubric Details

  • Grade for Deliverable 3

100% of total grade

A – 4 – Mastery


B – 3 – Proficiency


C – 2 – Competence


F – 1 – No Pass


I – 0 – Not Submitted




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