Marketing strategic

Learning Goal: I’m working on a marketing question and need an explanation and answer to help me learn.

1- Is it necessary to use a unique positioning strategy for each market segment targeted by an organization?

2- Under what circumstances may it not be possible to break up a product–market into segments?

3- What are the dangers of using an incorrect segment formation scheme?

4- Discuss the considerations that should be evaluated in targeting a macro-market segment whose buyers’ needs vary versus targeting three microsegments within the macro segment.

5- Select a product and discuss how the size and composition of the marketing program might require adjustment as the product moves through its life cycle.

6- Discuss the relationship between the positioning concept and positioning strategy.

7- Select a product type product–market (e.g., ice cream). Discuss the use of functional, symbolic, and experiential positioning concepts in this product category.