Inbound/Outbound Marketing

Part 1:  Digital marketing practices include both inbound and outbound tools. For this discussion assignment, please contrast the difference between inbound and outbound marketing, and provide a minimum of two examples of each practice.

Part 2:  Now let’s take it a step further and discuss the effectiveness of inbound marketing strategies when targeting a specific demographic; Baby Boomers. Baby Boomers and seniors are known to be the most powerful consumer group in the country. Is inbound marketing an effective way to reach these groups?

Your initial post is due by Wednesday, 11:59 p.m., and your reply posts are due by Sunday, 11:59 p.m. A minimum of two replies to other students’ posts with constructive feedback or insight are required to earn a grade of 100. You must also respond to any instructor follow-up questions for a total of four posts.