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MKT504 Case Study Summary

Learning Goal: I’m working on a management writing question and need an explanation and answer to help me learn.

DO NOT do any of the work in the case study, remember, you are doing an analysis of Web Analytics NOT the assignment in the case study.

Case 3: Web Analytics at Quality Alloys, Inc. Weitz, Rob; Rosenthal, David. Case No. 110203. Published 7/7/2011, Columbia CaseWorks, (15 pages).

Notes: DRM-Protected

Summary: this case is an industrial case in which web analytics are used to develop the alloy product lines of a small US company

Outcomes: Student should be able to identify how analytics and predictive analytics are used to forecast market trends. Students should be able to show Analytic products and how they could be used in forecasting market penetration, sales and growth.

Course Objectives:

·Analyze marketing and operations functions to establish a value-creation system.

·Evaluate market data and competitive analysis to develop specific products and services for regional, national and global customers

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